Blog 177 - Persuasion and influence are your new selling tools

Persuasion and influence are your new selling tools…

Each of us – because we’re human – has a selling instinct.  Everyone can convince, persuade or influence people by confronting and realising this basic premise…

…there are no ‘natural’ sales people because we’re ALL natural sales people!

As a manager, think about the time you spend doing ‘non-sales’ selling:

  • when recruiting, you are selling your company to your interviewee
  • when you want to change something in your business you are selling the idea to your team of doing things differently
  • and you deal with your own boss – persuading them on new ideas, investments or change in personnel

It’s all sales – just in a different form. So… who needs sales people?

Atlassian are a large software company and work with the likes of Microsoft and Samsung. Their software helps manage large projects, tracks progress and helps teams work together.

For them the new face of selling does not involve sales people at all…

Atlassian CEO Mike Cannon-Brookes puts it simply “We have no sales people, because in a weird way, everyone is a sales person”

So how did they achieve $110 million (£82.5M) sales without a sales person?

Answer, they stayed relevant and delivered value…

In practical terms they use ‘Forward Deployed Engineers’ – when a customer has a problem, Atlassian sends their engineers who work with the customer and their teams to help find and solve the problems…

By working out the problems and providing solutions for their customers they forge stronger links, increasing longevity of the relationship and more sales.

Click here to learn how persuasion, influence, time and effort are the only sales people your business will ever need…

Click Here to Leave a Comment Below

Leave a Reply:

'Much more than a firm of Accountants'

"I can say with confidence that Landmark Chartered Accountants deliver far more than any Accountancy Firm I have known. They are the advisers we need them to be, questioning on our goals and strategies to ensure we create business growth through efficiencies we wouldn't have known about. Thank you Landmark for being much much more than a firm of Accountants"

Charlie Ryan, CMR Recruitment Limited

Switch to us and never look back

Whether it’s business advice delivered at the right moment or a detailed phone call about tax, we’re always just one click away from giving you the support you need.

Give us a call

We’re always happy to discuss ways to improve your business.

Fill us in

We’ll get all the necessary information to get started.


Rest assured that we’ll have everything taken care of.

Contact us

01923 587 487

Leavesden Park
5 Hercules Way
WD25 7GS
United Kingdom

Legal information

Landmark Accountants Limited is registered in England & Wales. Company Registration Number: 09849249
VAT No: 233 1304 59

Follow us