What stories will you tell to determine the future of your business?

What stories will you tell to determine the future of your business?

Sharing stories or facts about your business has always been a powerful marketing tool. During the Covid pandemic the messaging and content that you’ve shared with customers has likely changed very swiftly.

More businesses have moved from offline to online in an attempt to either satisfy overwhelming customer demand, adjust to offering ordering online or click and collect, or simply to let their customers know what is going on with the ‘new normal’ in their business.

Whatever changes you’ve had to make, you’ve probably been doing more business via your website than before Covid and your website may have had more visitors also.

How do you ensure that customers who arrive on your website, stay?

Clear messaging will give your business an edge in the marketplace.  How can you simplify and distil down your messaging so that an 8-year old can understand what you do?

And sharing stories on your website using better words in a better way will bring you better results also.

Presenting core facts about your business or service that are concrete, transparent and unambiguous keeps visitors engaged. These can be in the form of:

  • Testimonials
  • Case studies
  • Statistics
  • Guarantees

These stories are an essential part of the marketing of your business. When done well, they will help your business survive and thrive in these uncertain times. They’ll help your customers understand the current situation, give you the edge over your competition, generate orders and create loyal customers.

Click here to find a checklist you can use to create great stories that you can use on your website and read a 4-page report on how storytelling can work for your business to survive in these challenging times.

Click Here to Leave a Comment Below

Leave a Reply:

'Much more than a firm of Accountants'

"I can say with confidence that Landmark Chartered Accountants deliver far more than any Accountancy Firm I have known. They are the advisers we need them to be, questioning on our goals and strategies to ensure we create business growth through efficiencies we wouldn't have known about. Thank you Landmark for being much much more than a firm of Accountants"

Charlie Ryan, CMR Recruitment Limited

Switch to us and never look back

Whether it’s business advice delivered at the right moment or a detailed phone call about tax, we’re always just one click away from giving you the support you need.

Give us a call

We’re always happy to discuss ways to improve your business.

Fill us in

We’ll get all the necessary information to get started.

Relax

Rest assured that we’ll have everything taken care of.

Contact us

01923 587 487
admin@lmca.co.uk


Leavesden Park
5 Hercules Way
Watford
Hertfordshire
WD25 7GS
United Kingdom

Legal information

Landmark Accountants Limited is registered in England & Wales. Company Registration Number: 09849249
VAT No: 233 1304 59

Follow us