Build your credibility relevant to your ideal customers
Your business is constantly evolving and you are having to adapt now more than ever to the ever-changing circumstances we are in.
As a business owner or leader, it can be hard, sometimes impossible, to keep up with the mountains of work you must do every day, whilst making sure you are ahead of the competition, have a happy team, are winning new customers and making a profit.
With all this, there is little time to spend on building the credibility of your business and your products and services. However, building credibility is an essential component to keeping customers, winning new customers and growing your business.
Where there is trust, there is a growing and sustainable relationship.
Where there is trust, there is belief in you and your business.
When you establish credibility, your customers will respect and trust you, choose you over the competition and recommend you to other potential customers.
But how do you establish this trust? Have you ever tried?
Tom Wanek, in his book ‘Currencies That Build Credibility’, suggests using 6 sources of credibility in your business.
They are:
- Material wealth
- Time and energy
- Opportunity
- Power and control
- Reputation and prestige
- Safety and well-being
It pays for you to choose the sources of credibility relevant to your ideal or preferred customers.
Just like Patagonia (the outdoor pursuits clothing company).
They have invested ‘time and energy’ on building a product range, whilst keeping environmental and sustainability issues at the heart of everything they do…
They call themselves an ‘activist company’ and you only have to look at their website to see how important to them this is.
Their mission statement is:
‘Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis’
Patagonia ideally want environmentally conscious customers and therefore have ensured their product range details the origin of all materials used in product creation. But we all have the opportunity to purchase them if we want.
The customers of Patagonia believe in the products, trust the origins of product and deeply believe in the credibility of the business.
Click here to learn the importance of choosing the right source of credibility for your business. When you make it the centre of everything you do, you will grow your business.
