Single-minded focus to OKRs is the secret to the future of your business

Taking yourself out of the day-to-day running of your business for even a short period of time to focus on your future strategic objectives can sometimes seem an impossible dream.

You’re too busy dealing with your team, customers, suppliers and emails to even think about the important strategic priorities of your business.

But while setting strategic objectives might be difficult, doing so is invaluable to the future of your business.

In his book, Measure What Matters: The Simple Idea that Drives 10x Growth, John Doerr explains OKRs. His passion is based on their simplicity and their power to help teams identify and accomplish their goals.

OKR stands for Objectives and Key Results, a simple goal-setting system that provides a structured way for teams and individuals to set and achieve their goals.

OKRs help to create clarity, focus, accountability, alignment and momentum to deliver real results.

ObjectiveWHAT do you want to achieve?

The objective should be significant, concrete, action-oriented and inspiring.

The objective should be hard; the point is to push yourselves as a team. As Doerr writes, “when properly designed and deployed, they’re a vaccine against fuzzy thinking — and fuzzy execution.”

Key ResultsHOW are you going to achieve your objective?

Key results should be specific and time-bound, aggressive yet realistic, measurable and verifiable.

They enable you to set assessable milestones to monitor your progress.

Used correctly, OKRs will help you work out and execute the objectives of your business.

Click here to learn the true power of OKRs, setting the appropriate strategic objectives for your business and team and then working together to track and measure their progress.

Click Here to Leave a Comment Below

Leave a Reply:

'Much more than a firm of Accountants'

"I can say with confidence that Landmark Chartered Accountants deliver far more than any Accountancy Firm I have known. They are the advisers we need them to be, questioning on our goals and strategies to ensure we create business growth through efficiencies we wouldn't have known about. Thank you Landmark for being much much more than a firm of Accountants"

Charlie Ryan, CMR Recruitment Limited

Switch to us and never look back

Whether it’s business advice delivered at the right moment or a detailed phone call about tax, we’re always just one click away from giving you the support you need.

Give us a call

We’re always happy to discuss ways to improve your business.

Fill us in

We’ll get all the necessary information to get started.


Rest assured that we’ll have everything taken care of.

Contact us

01923 587 487

Leavesden Park
5 Hercules Way
WD25 7GS
United Kingdom

Legal information

Landmark Accountants Limited is registered in England & Wales. Company Registration Number: 09849249
VAT No: 233 1304 59

Follow us