Neil Rackham and his training company, Huthwaite, put together the SPIN framework

Improving your skills of influencing and persuasion will doubtless grow your business,

Ask the right questions in the right way and your customers will tell you how valuable

Pre-suasion prompts your customers to be receptive to your products, services and

All businesses rely on repeat and future sales for growth and survival.  During

Your customers, your kids, your spouse, even yourself – we all have limited attention

In the 1970s, Neil Rackham and his training company Huthwaite developed the SPIN

Persuasion – influencing someone to believe or do something that you want them

We all know that asking the right questions is key to success and that asking the

‘Pre-suasion’ is the art of capturing and channelling attention to move people

When it comes to securing existing or future business with your customers, the questions

You are familiar with the term persuasion – convincing someone to do something