All businesses rely on repeat and future sales for growth and survival.  During

Your customers, your kids, your spouse, even yourself – we all have limited attention

In the 1970s, Neil Rackham and his training company Huthwaite developed the SPIN

Persuasion – influencing someone to believe or do something that you want them

We all know that asking the right questions is key to success and that asking the

‘Pre-suasion’ is the art of capturing and channelling attention to move people

When it comes to securing existing or future business with your customers, the questions

You are familiar with the term persuasion – convincing someone to do something

Your business is successful because you’ve had sales and you’ve won business

Persuasion – the action or process of persuading (convincing) someone or of being

A few simple questions, asked at the right time, can have a profound effect on your

We are usually unaware of the triggers that can affect our working environment,